Nutritional Yeast vs. Vitamin Supplements

Nutritional yeast is deactivated yeast–often, Saccharomyces cerevisiae–that is yellow in color and has a nutty and cheesy flavor. It is a reliable food source for vitamins, especially B-complex vitamins such as folic acid. It is also an excellent source of protein (52%) and contains essential amino acids–making it a very popular choice for vegans. Some products are fortified with vitamin B12, which is produced separately from bacteria. Because of its rich nutrient content, nutritional yeast is a very good choice to include in a daily diet, instead of taking synthetically formulated vitamin supplements. Some of the benefits of nutritional yeast vs. vitamin supplements are discussed here.1. Flavor When it comes to the flavor of nutritional yeast vs. vitamin supplements, nutritional yeast is the winner. Nutritional yeast has a nutty, cheesy, and creamy flavor that makes it an excellent cheese substitute–in fact, it is often used by vegans as a substitute to parmesan cheese. Nutritional yeast comes in the form of flakes or powder, and can thus be sprinkled to almost anything–from popcorn, bread, and vegetables, to pizzas, pastas, and casseroles.Meanwhile, how many vitamin supplements can be used to flavor or enhance food? This alone gives you enough reason to go for nutritional yeast (vs. vitamin supplements). Because of its unique flavor and the many versatile ways it can be added into food, nutritional yeast (vs. vitamin supplements) are easier to ingest and administer to kids and adults alike. Furthermore, nutritional yeast is low in fat and salt, making it perfect for those who are watching their weight.2. Natural vs. synthetic Nutritional yeast vs. vitamin supplements is different in how they store nutrients. Nutritional yeast is naturally grown–providing vitamins and nutrients at their natural state. It is not processed, and therefore, is a whole, organic, food vitamin. Inorganic vitamin supplements on the other hand–those that are not obtained or extracted from whole foods–are usually synthesized in high concentrates. Some say that vitamins and mineral elements are so complex and dependent upon each other, that when they are separated, they can no longer provide the same nutritional effect on the body.Thus, high concentrations of synthetic vitamins may not be beneficial. On the other hand, nutritional yeast provides vitamins in their complete form–including all their parts and cofactors–because they are derived from whole foods.3. When vitamin supplements are better Of course, nutritional yeast is not always better. Some ingredients and contents of vitamin supplements are not found in nutritional yeast and may be needed to counter deficiencies of meet Recommended Daily Allowances. When weighing nutritional yeast vs. vitamin supplements, it is still advisable to consult a physician to find out what’s best for you.IMPORTANT: Keep in mind that the sale and distribution of nutritional yeast and vitamin supplements are unregulated by the Food and Drug Administration Board. As much as you can, buy only products from a manufacturer that strictly follows and adheres to the GMP standards. This assures you that the product contains the right amount of ingredients and dosage indicated, and that it is free from known contaminants.

Top 2 Tech Marketer Challenges (and Solutions)

If you’re a tech marketer, you’re already aware of the particularly difficult challenges you face. Sure, all marketers have difficult challenges, but the ever-changing tech world introduces new complexity to the marketing mix. After all, the technology industry is growing and changing so fast that no one can possibly keep up. No one, of course, except for the tech marketer, who is not only charged with keeping up, but also staying one step ahead of the marketplace.LinkedIn recently published an article discussing some of the top challenges experienced by tech marketers today. Here are two of those challenges, along with actionable information you can use to start overcoming them now.Challenge #1: Identifying the decision maker?All marketers know how important it is to identify and understand the decision maker. Without this knowledge, it’s difficult to build a successful marketing strategy to win them over.The difficulty with tech marketing, though, is that the decision maker isn’t a single person. Instead, it’s now a cross-functional group comprised of IT, Marketing, Sales, Operations, Finance and more.This complexity makes it all the more important to fully understand the needs, challenges and motivations of each group member and appeal to them directly.A recent LinkedIn study of groups that hold decision-making power over IT and technology purchases discovered that nurturing prospects with informative content is a vital part of the sales process. Why? Because members of these groups are typically not ready to talk to a sales rep until they have consumed at least five pieces of “relevant, unbranded, non-sales focused content”.Additionally, LinkedIn’s post highlights the importance of producing content for every role on this cross-functional buying committee… at every stage in the buying process. Because, as the post explains, the tech decision maker is a group, not an individual, marketers have a responsibility to reach out to and engage with every one of them. You never know who will make that first contact, who will lead the buying committee, or who will have the most influence over the other members.That’s why it’s critical to have a strategy for how to reach, engage and ultimately convert every member of the group at each stage in the buying process. It sounds like a lot of work, yes, but tech marketers have the opportunity to influence every member of the buying committee and begin to win them over through always-on education. What’s “always-on”? It’s content that provides valuable, educational information at every stage of the buying process – anytime the users may want it. When you consider that, according to the Content Marketing Institute, 63% of tech buyers are more likely to consider vendors that take an always-on approach, it’s worth the effort.Challenge #2: Creating Engaging ContentAccording to the Content Marketing Institute, 93% of tech marketers use content marketing. However, they also say that “creating engaging content” has been a top challenge for the last five years. What does this tells us? While tech marketers see value in content marketing, they also have limited time and resources, which keeps them from creating content that is as successful as it really could be.So how do you compete in the saturated tech marketplace? According to LinkedIn’s post, build a reliable toolbox. If you think about it, there are more content marketing tools and resources available today than ever before – many of which are free or very reasonably priced. Marketers have more options available now than ever before to design, create, write, build and develop on their own – free of any outside support. Just think about what has done for marketers!If you’re a tech marketer, you understand the pressure to stay ahead of the ridiculously fast-paced world of innovation. It’s our job to not only reach out to, but also engage some of the brightest, most forward-thinking minds in the industry. Thankfully, there are tools and resources to help make it possible.

Eco-Friendly Skin Care – Gifts From the Sea

From ancient times, man has sought his destiny on the sea. We are of the sea. Life began there and our ties to this wonderful and mysterious marine environment are strong. So, isn’t it only natural that on our island nation, the UK, we seek to use elements of the sea in eco-friendly skin care products? Here’s some information about marine-based skin therapies and natural beauty products.What is Thalassotherapy?Wikipedia.org tells us that thalassotherapy is the “medical use of seawater. The properties of seawater are believed to have beneficial effects upon the pores of the skin.” Developed in the 19th in France, thalassotherapy “skin treatment is applied in various forms such as showers of warmed sea water, application of marine mud or algae paste or the inhalation of sea fog.” Thalassotherapy revitalizes the skin while toning and moisturizing it. While most of us can’t travel to the region of the Dead Sea where this therapy is popular, we can enjoy the benefits of marine-based ingredients in skin products.The Benefits of Algae as a Skin Care IngredientAlgae are ubiquitous in our marine environment and are rich in components that help regulate the production of sebum in the skin. Sebum is an oil that protects the skin and lubricates it as well. Algae also contain B vitamins and are thought to play a role in the production of elastin and collagen, two important components of firm skin that diminish over time. It also has antioxidant and anti-inflammatory properties.Other Ingredients Found in Marine-Based Skin Care ProductsMarine-based all natural skin care products use purified seawater that is rich in minerals. Other important ingredients are seaweed extract, sea parsley and coral weed, all of which have skin-protecting properties. It’s interesting to note that the granddaughter of famed ocean explorer Jacques Cousteau is the spokesperson for a line of oceanic skin care products made by the Swiss company La Prairie. Shoplaprairie.com tells us that the company has developed a “proprietary aquaculture, with procedures comparable to the hydroponic growth of land plants, In order to harvest, extract and ferment these ocean botanicals and derive… exclusive protective benefits.” These natural skin care sea-based ingredients provide skin-calming and skin-nourishing benefits, while stimulating collagen production.For eco-friendly skin care in the UK, great alternatives to land-based ingredient formulations are natural skin care products containing the ancient secrets of the sea.