If you’re a tech marketer, you’re already aware of the particularly difficult challenges you face. Sure, all marketers have difficult challenges, but the ever-changing tech world introduces new complexity to the marketing mix. After all, the technology industry is growing and changing so fast that no one can possibly keep up. No one, of course, except for the tech marketer, who is not only charged with keeping up, but also staying one step ahead of the marketplace.LinkedIn recently published an article discussing some of the top challenges experienced by tech marketers today. Here are two of those challenges, along with actionable information you can use to start overcoming them now.Challenge #1: Identifying the decision maker?All marketers know how important it is to identify and understand the decision maker. Without this knowledge, it’s difficult to build a successful marketing strategy to win them over.The difficulty with tech marketing, though, is that the decision maker isn’t a single person. Instead, it’s now a cross-functional group comprised of IT, Marketing, Sales, Operations, Finance and more.This complexity makes it all the more important to fully understand the needs, challenges and motivations of each group member and appeal to them directly.A recent LinkedIn study of groups that hold decision-making power over IT and technology purchases discovered that nurturing prospects with informative content is a vital part of the sales process. Why? Because members of these groups are typically not ready to talk to a sales rep until they have consumed at least five pieces of “relevant, unbranded, non-sales focused content”.Additionally, LinkedIn’s post highlights the importance of producing content for every role on this cross-functional buying committee… at every stage in the buying process. Because, as the post explains, the tech decision maker is a group, not an individual, marketers have a responsibility to reach out to and engage with every one of them. You never know who will make that first contact, who will lead the buying committee, or who will have the most influence over the other members.That’s why it’s critical to have a strategy for how to reach, engage and ultimately convert every member of the group at each stage in the buying process. It sounds like a lot of work, yes, but tech marketers have the opportunity to influence every member of the buying committee and begin to win them over through always-on education. What’s “always-on”? It’s content that provides valuable, educational information at every stage of the buying process – anytime the users may want it. When you consider that, according to the Content Marketing Institute, 63% of tech buyers are more likely to consider vendors that take an always-on approach, it’s worth the effort.Challenge #2: Creating Engaging ContentAccording to the Content Marketing Institute, 93% of tech marketers use content marketing. However, they also say that “creating engaging content” has been a top challenge for the last five years. What does this tells us? While tech marketers see value in content marketing, they also have limited time and resources, which keeps them from creating content that is as successful as it really could be.So how do you compete in the saturated tech marketplace? According to LinkedIn’s post, build a reliable toolbox. If you think about it, there are more content marketing tools and resources available today than ever before – many of which are free or very reasonably priced. Marketers have more options available now than ever before to design, create, write, build and develop on their own – free of any outside support. Just think about what has done for marketers!If you’re a tech marketer, you understand the pressure to stay ahead of the ridiculously fast-paced world of innovation. It’s our job to not only reach out to, but also engage some of the brightest, most forward-thinking minds in the industry. Thankfully, there are tools and resources to help make it possible.
Nutritional Yeast vs. Vitamin Supplements
Nutritional yeast is deactivated yeast–often, Saccharomyces cerevisiae–that is yellow in color and has a nutty and cheesy flavor. It is a reliable food source for vitamins, especially B-complex vitamins such as folic acid. It is also an excellent source of protein (52%) and contains essential amino acids–making it a very popular choice for vegans. Some products are fortified with vitamin B12, which is produced separately from bacteria. Because of its rich nutrient content, nutritional yeast is a very good choice to include in a daily diet, instead of taking synthetically formulated vitamin supplements. Some of the benefits of nutritional yeast vs. vitamin supplements are discussed here.1. Flavor When it comes to the flavor of nutritional yeast vs. vitamin supplements, nutritional yeast is the winner. Nutritional yeast has a nutty, cheesy, and creamy flavor that makes it an excellent cheese substitute–in fact, it is often used by vegans as a substitute to parmesan cheese. Nutritional yeast comes in the form of flakes or powder, and can thus be sprinkled to almost anything–from popcorn, bread, and vegetables, to pizzas, pastas, and casseroles.Meanwhile, how many vitamin supplements can be used to flavor or enhance food? This alone gives you enough reason to go for nutritional yeast (vs. vitamin supplements). Because of its unique flavor and the many versatile ways it can be added into food, nutritional yeast (vs. vitamin supplements) are easier to ingest and administer to kids and adults alike. Furthermore, nutritional yeast is low in fat and salt, making it perfect for those who are watching their weight.2. Natural vs. synthetic Nutritional yeast vs. vitamin supplements is different in how they store nutrients. Nutritional yeast is naturally grown–providing vitamins and nutrients at their natural state. It is not processed, and therefore, is a whole, organic, food vitamin. Inorganic vitamin supplements on the other hand–those that are not obtained or extracted from whole foods–are usually synthesized in high concentrates. Some say that vitamins and mineral elements are so complex and dependent upon each other, that when they are separated, they can no longer provide the same nutritional effect on the body.Thus, high concentrations of synthetic vitamins may not be beneficial. On the other hand, nutritional yeast provides vitamins in their complete form–including all their parts and cofactors–because they are derived from whole foods.3. When vitamin supplements are better Of course, nutritional yeast is not always better. Some ingredients and contents of vitamin supplements are not found in nutritional yeast and may be needed to counter deficiencies of meet Recommended Daily Allowances. When weighing nutritional yeast vs. vitamin supplements, it is still advisable to consult a physician to find out what’s best for you.IMPORTANT: Keep in mind that the sale and distribution of nutritional yeast and vitamin supplements are unregulated by the Food and Drug Administration Board. As much as you can, buy only products from a manufacturer that strictly follows and adheres to the GMP standards. This assures you that the product contains the right amount of ingredients and dosage indicated, and that it is free from known contaminants.
Shoe Repairs And Several Other Things When I Was 7
Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!
He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.
But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.
Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!
Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.
We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.
Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.
Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!
But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.
Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.
Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.
And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.
All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.
He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.