“No soup for you!” This became the cry of the “Soup Nazi” in one episode of the popular series Seinfeld when it was on. The plot is that one of the crew eats soup that is to die for, and the others won’t believe soup can be so good until they try it. When they go to the shop that sells the soup, there is a long line of people wanting this soup. Each person methodically and silently moves through the line, reaching and taking without talking to the chef. One of Jerry’s friends (or maybe it was him? anyway…) commits a horrible faux-pas and talks to the chef and doesn’t do something the way he should and ends up banned from the soup line, with the grouchy chef yelling this famous line after him as he leaves.The Soup Nazi came to mind the other week when I was musing over the latest nutrition fad to hit the market. Because I market liquid whole food nutrition as supplements to healthcare practitioners and those involved in the nutrition field, I hear a lot of people telling clients some pretty strange things. It’s not wrong to try something that someone you trust recommends. However, when someone issues mandates and absolutes about diets without the science to back it up, I start getting perturbed. So, I’ve coined a term for the people who are so far at the end of the nutrition spectrum that they have fallen off: Nutrition Nazis.A Nutrition Nazi is someone who requires another person to eat a plate of peas for lunch every single day. A Nutrition Nazi is a person who scares other people into eating certain foods with such authority that all types of (insert a certain food category) are eliminated from the diet. A Nutrition Nazi is a person who will not accept any other suggestions offered to a client if it is not made by them. A Nutrition Nazi will not accept clients if they do (insert something here that seems random) or don’t do (insert something else that seems random).Actually, you have probably seen Nutrition Nazis on TV (maybe even on Oprah!). You may have met one, or even followed one for awhile. They are people who make other people feel bad if they aren’t like them. They use nutrition as a reward and as a punishment. They look great, and they are healthy. But they make one mistake in their training that is a deal-breaker:They tell people to do things that aren’t enjoyable!I do believe in many, many things about nutrition that science, experience, and history back up as wise practices. These things come from all different sources. Anyone who converts his/her nutrition habits to even 20% of them would at least experience a greater sense of well-being and would be investing in their future good health. And I know better than to tell people to do these things.Good nutrition cannot be presented to clients as a god to please. I have yet to meet one person who craves failure, and to hold good nutrition up as something high to aspire to will create failure. So much in our culture that doesn’t relate to the stuff on our plates is twisted up in foods that I refuse to address clients in such black and white terms. If you happen to meet a Nutrition Nazi, I strongly suggest asking them up front what they won’t let you eat. Follow that with a question of what is the one food you should eat everyday. If they answer any food after question one, don’t sign any papers. If they tell you something odd, expensive, or yucky, make a one-eighty and tell them you’ll think about it. I hope you’ll think about how odd or expensive or yucky that food would be to eat everyday, and then think about finding some other sources (yes, plural) to help you grow in this area.
Want to Grow Your E-Commerce Business?
A look at e-commerce platforms – Part IIHaving a product that is in demand in today’s economy is great, but being able to market and turn the lookers into buyers is a big task. Here we will cover some of the possibilities of taking a product from the shelves and turning it into a global commodity. There are many ways to sell your product online and there are just as many opinions on how to be successful, here are some details keep in mind from inside an e-commerce platform provider.The first step of building any business not just an e-commerce business is to ensure you save as much of your time, energy and focus as possible for building the best products or services and then marketing them to the right audience. Then the next step is to find a provider to take care of building, developing and maintaining a sound e-commerce platform that is flexible and powerful enough to meet your needs. In this part of the building process the wise step to take is to take time to select the provider that is in the business for the long haul and not a flash in the pan operator.The following is a brief overview of a few of the simpler features or services from e-commerce platform providers that will greatly help support you in the building process of your e-commerce business:Straight forward Buy Now Buttons: This feature provides vendors with the buy now button and technology, sparing the vendors of excessive programming. This is an easy to integrate feature that allows the customer to quickly select the product and then they are directed straight to the checkout/payment page. The Buy Now button will greatly improve the buyer’s online experience and reduces loss of attention due to a lengthy purchase process.Multiple Currencies and Multilingual Support: By providing each page of the website in multiple languages to ensure that the vast majority of the public can get a complete and clear idea about the services that it provides. As part of the service vendors have the opportunity to receive a fully customized payment page, and in as many languages and major world currencies as possible, this is a feature that can prove beneficial to any business. Next by employing specialists in the e-commerce industry that possess unique linguistic talents your business venture can offer customer support in many of the most demanding languages.One Click Up-Sale: This feature allows vendors to substantially increase their sales revenues by presenting a unique opportunity to the shopper. This feature allows the vendor to up-grade products and to promote other products or services and to increase sales.Cross-Selling: By adding the cross-sell feature the vendor can bundle products that will be of benefit and cost savings to the end-user, therefore increasing sales and the bottom line. This technique allows the vendor to increase the sales of their products and importantly, vendors that sell more services to a client are harder for a competitor to displace or sometimes even compete with.Coupons: By using the promotional coupons the vendor can increase their up-selling or cross-selling of merchandise simply by offering additional products or services at a reduced rate within a certain time frame.Subscribe Now Button: A good subscriptions feature offers more options to control and customize subscriptions, more detailed performance data on subscription campaigns, and increased conversion success rates. The enhancements are designed to reduce the costs of extending and retaining subscriber relationships as well as provide subscribers even more custom and localized experiences.With these few tools, an online vendor can grow and effectively start selling their e-commerce business to the world whether the targeted consumer base is large or small. To obtain these and many more useful features, take time to do the research to find the most compatible service provider to the business that you want to grow. The e-commerce platforms vary so the research is just as important as the features included in the service.
US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent
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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.
Source: Comex
Nasdaq Top Gainers and Losers
Source: Nasdaq
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.