Importance of Free Online Business Directories

A lot of free online business directories are getting full attention right now because a lot of customers are getting several benefits from it due to the fact that they hold a compilation of information for different businesses. However rampant these online directories are in our time today, many small businesses still cannot afford it because almost all of them are requiring payment. Given this fact, the question now is despite being required to pay a certain amount, why should people still depend on these directories?First of all, these online business directories are a very good form of advertising for a lot of online businesses out there. Even though the business is just a small one and is just starting out, the fact that a lot of people look into these directories daily already increases the chance that these small businesses will receive more traffic. The job of attracting a lot of people will already be done by these directories given the fact that many people consult them; the only thing you have to do is back this up with interesting enough advertisements to succeed in convincing people to check out your online business. In addition, people will have the liberty to place in as much links they want in these online directories as long as they can really afford it. These directories do not impose limitations to entrepreneurs because anyone who can afford it can simply do as they please with their links.And speaking of limitations, people who visit these directories are not faced with limited choices of online businesses that are already huge and famous. Either small or large businesses are given an equal opportunity when their links are placed in these online directories. Therefore, if you are an entrepreneur who is just starting out with your brand new business, it is a good idea for you to start with online directories because here, it doesn’t matter how long you have been running your own business as long as you choose a field that generally interests a lot of people. Besides, instead of spending your money just to print out advertisement flyers, you can just save them and use them for other things related to making your business more successful. At least with an online directory, even though you spend a small amount for listing your link, you are somehow assured that people will really see your link because people visit these directories daily. Unlike with manual advertising, you will not be sure that people will be able to find their way to your flyers. Therefore you are not assured that the money you spent will really benefit your business in the long run.For those people who are thinking twice about listing their business link to free online business directories, just think about how your money will be more worth spending on them than on the manual process of advertising. Obviously, these online directories will bring in more profit for your business because of how much people patronize them.

Want to Grow Your E-Commerce Business?

A look at e-commerce platforms – Part IIHaving a product that is in demand in today’s economy is great, but being able to market and turn the lookers into buyers is a big task. Here we will cover some of the possibilities of taking a product from the shelves and turning it into a global commodity. There are many ways to sell your product online and there are just as many opinions on how to be successful, here are some details keep in mind from inside an e-commerce platform provider.The first step of building any business not just an e-commerce business is to ensure you save as much of your time, energy and focus as possible for building the best products or services and then marketing them to the right audience. Then the next step is to find a provider to take care of building, developing and maintaining a sound e-commerce platform that is flexible and powerful enough to meet your needs. In this part of the building process the wise step to take is to take time to select the provider that is in the business for the long haul and not a flash in the pan operator.The following is a brief overview of a few of the simpler features or services from e-commerce platform providers that will greatly help support you in the building process of your e-commerce business:Straight forward Buy Now Buttons: This feature provides vendors with the buy now button and technology, sparing the vendors of excessive programming. This is an easy to integrate feature that allows the customer to quickly select the product and then they are directed straight to the checkout/payment page. The Buy Now button will greatly improve the buyer’s online experience and reduces loss of attention due to a lengthy purchase process.Multiple Currencies and Multilingual Support: By providing each page of the website in multiple languages to ensure that the vast majority of the public can get a complete and clear idea about the services that it provides. As part of the service vendors have the opportunity to receive a fully customized payment page, and in as many languages and major world currencies as possible, this is a feature that can prove beneficial to any business. Next by employing specialists in the e-commerce industry that possess unique linguistic talents your business venture can offer customer support in many of the most demanding languages.One Click Up-Sale: This feature allows vendors to substantially increase their sales revenues by presenting a unique opportunity to the shopper. This feature allows the vendor to up-grade products and to promote other products or services and to increase sales.Cross-Selling: By adding the cross-sell feature the vendor can bundle products that will be of benefit and cost savings to the end-user, therefore increasing sales and the bottom line. This technique allows the vendor to increase the sales of their products and importantly, vendors that sell more services to a client are harder for a competitor to displace or sometimes even compete with.Coupons: By using the promotional coupons the vendor can increase their up-selling or cross-selling of merchandise simply by offering additional products or services at a reduced rate within a certain time frame.Subscribe Now Button: A good subscriptions feature offers more options to control and customize subscriptions, more detailed performance data on subscription campaigns, and increased conversion success rates. The enhancements are designed to reduce the costs of extending and retaining subscriber relationships as well as provide subscribers even more custom and localized experiences.With these few tools, an online vendor can grow and effectively start selling their e-commerce business to the world whether the targeted consumer base is large or small. To obtain these and many more useful features, take time to do the research to find the most compatible service provider to the business that you want to grow. The e-commerce platforms vary so the research is just as important as the features included in the service.
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Eco-Friendly Skin Care – Gifts From the Sea

From ancient times, man has sought his destiny on the sea. We are of the sea. Life began there and our ties to this wonderful and mysterious marine environment are strong. So, isn’t it only natural that on our island nation, the UK, we seek to use elements of the sea in eco-friendly skin care products? Here’s some information about marine-based skin therapies and natural beauty products.What is Thalassotherapy?Wikipedia.org tells us that thalassotherapy is the “medical use of seawater. The properties of seawater are believed to have beneficial effects upon the pores of the skin.” Developed in the 19th in France, thalassotherapy “skin treatment is applied in various forms such as showers of warmed sea water, application of marine mud or algae paste or the inhalation of sea fog.” Thalassotherapy revitalizes the skin while toning and moisturizing it. While most of us can’t travel to the region of the Dead Sea where this therapy is popular, we can enjoy the benefits of marine-based ingredients in skin products.The Benefits of Algae as a Skin Care IngredientAlgae are ubiquitous in our marine environment and are rich in components that help regulate the production of sebum in the skin. Sebum is an oil that protects the skin and lubricates it as well. Algae also contain B vitamins and are thought to play a role in the production of elastin and collagen, two important components of firm skin that diminish over time. It also has antioxidant and anti-inflammatory properties.Other Ingredients Found in Marine-Based Skin Care ProductsMarine-based all natural skin care products use purified seawater that is rich in minerals. Other important ingredients are seaweed extract, sea parsley and coral weed, all of which have skin-protecting properties. It’s interesting to note that the granddaughter of famed ocean explorer Jacques Cousteau is the spokesperson for a line of oceanic skin care products made by the Swiss company La Prairie. Shoplaprairie.com tells us that the company has developed a “proprietary aquaculture, with procedures comparable to the hydroponic growth of land plants, In order to harvest, extract and ferment these ocean botanicals and derive… exclusive protective benefits.” These natural skin care sea-based ingredients provide skin-calming and skin-nourishing benefits, while stimulating collagen production.For eco-friendly skin care in the UK, great alternatives to land-based ingredient formulations are natural skin care products containing the ancient secrets of the sea.