Eco-Friendly Skin Care – Gifts From the Sea

From ancient times, man has sought his destiny on the sea. We are of the sea. Life began there and our ties to this wonderful and mysterious marine environment are strong. So, isn’t it only natural that on our island nation, the UK, we seek to use elements of the sea in eco-friendly skin care products? Here’s some information about marine-based skin therapies and natural beauty products.What is Thalassotherapy?Wikipedia.org tells us that thalassotherapy is the “medical use of seawater. The properties of seawater are believed to have beneficial effects upon the pores of the skin.” Developed in the 19th in France, thalassotherapy “skin treatment is applied in various forms such as showers of warmed sea water, application of marine mud or algae paste or the inhalation of sea fog.” Thalassotherapy revitalizes the skin while toning and moisturizing it. While most of us can’t travel to the region of the Dead Sea where this therapy is popular, we can enjoy the benefits of marine-based ingredients in skin products.The Benefits of Algae as a Skin Care IngredientAlgae are ubiquitous in our marine environment and are rich in components that help regulate the production of sebum in the skin. Sebum is an oil that protects the skin and lubricates it as well. Algae also contain B vitamins and are thought to play a role in the production of elastin and collagen, two important components of firm skin that diminish over time. It also has antioxidant and anti-inflammatory properties.Other Ingredients Found in Marine-Based Skin Care ProductsMarine-based all natural skin care products use purified seawater that is rich in minerals. Other important ingredients are seaweed extract, sea parsley and coral weed, all of which have skin-protecting properties. It’s interesting to note that the granddaughter of famed ocean explorer Jacques Cousteau is the spokesperson for a line of oceanic skin care products made by the Swiss company La Prairie. Shoplaprairie.com tells us that the company has developed a “proprietary aquaculture, with procedures comparable to the hydroponic growth of land plants, In order to harvest, extract and ferment these ocean botanicals and derive… exclusive protective benefits.” These natural skin care sea-based ingredients provide skin-calming and skin-nourishing benefits, while stimulating collagen production.For eco-friendly skin care in the UK, great alternatives to land-based ingredient formulations are natural skin care products containing the ancient secrets of the sea.

Importance of Free Online Business Directories

A lot of free online business directories are getting full attention right now because a lot of customers are getting several benefits from it due to the fact that they hold a compilation of information for different businesses. However rampant these online directories are in our time today, many small businesses still cannot afford it because almost all of them are requiring payment. Given this fact, the question now is despite being required to pay a certain amount, why should people still depend on these directories?First of all, these online business directories are a very good form of advertising for a lot of online businesses out there. Even though the business is just a small one and is just starting out, the fact that a lot of people look into these directories daily already increases the chance that these small businesses will receive more traffic. The job of attracting a lot of people will already be done by these directories given the fact that many people consult them; the only thing you have to do is back this up with interesting enough advertisements to succeed in convincing people to check out your online business. In addition, people will have the liberty to place in as much links they want in these online directories as long as they can really afford it. These directories do not impose limitations to entrepreneurs because anyone who can afford it can simply do as they please with their links.And speaking of limitations, people who visit these directories are not faced with limited choices of online businesses that are already huge and famous. Either small or large businesses are given an equal opportunity when their links are placed in these online directories. Therefore, if you are an entrepreneur who is just starting out with your brand new business, it is a good idea for you to start with online directories because here, it doesn’t matter how long you have been running your own business as long as you choose a field that generally interests a lot of people. Besides, instead of spending your money just to print out advertisement flyers, you can just save them and use them for other things related to making your business more successful. At least with an online directory, even though you spend a small amount for listing your link, you are somehow assured that people will really see your link because people visit these directories daily. Unlike with manual advertising, you will not be sure that people will be able to find their way to your flyers. Therefore you are not assured that the money you spent will really benefit your business in the long run.For those people who are thinking twice about listing their business link to free online business directories, just think about how your money will be more worth spending on them than on the manual process of advertising. Obviously, these online directories will bring in more profit for your business because of how much people patronize them.

Top 2 Tech Marketer Challenges (and Solutions)

If you’re a tech marketer, you’re already aware of the particularly difficult challenges you face. Sure, all marketers have difficult challenges, but the ever-changing tech world introduces new complexity to the marketing mix. After all, the technology industry is growing and changing so fast that no one can possibly keep up. No one, of course, except for the tech marketer, who is not only charged with keeping up, but also staying one step ahead of the marketplace.LinkedIn recently published an article discussing some of the top challenges experienced by tech marketers today. Here are two of those challenges, along with actionable information you can use to start overcoming them now.Challenge #1: Identifying the decision maker?All marketers know how important it is to identify and understand the decision maker. Without this knowledge, it’s difficult to build a successful marketing strategy to win them over.The difficulty with tech marketing, though, is that the decision maker isn’t a single person. Instead, it’s now a cross-functional group comprised of IT, Marketing, Sales, Operations, Finance and more.This complexity makes it all the more important to fully understand the needs, challenges and motivations of each group member and appeal to them directly.A recent LinkedIn study of groups that hold decision-making power over IT and technology purchases discovered that nurturing prospects with informative content is a vital part of the sales process. Why? Because members of these groups are typically not ready to talk to a sales rep until they have consumed at least five pieces of “relevant, unbranded, non-sales focused content”.Additionally, LinkedIn’s post highlights the importance of producing content for every role on this cross-functional buying committee… at every stage in the buying process. Because, as the post explains, the tech decision maker is a group, not an individual, marketers have a responsibility to reach out to and engage with every one of them. You never know who will make that first contact, who will lead the buying committee, or who will have the most influence over the other members.That’s why it’s critical to have a strategy for how to reach, engage and ultimately convert every member of the group at each stage in the buying process. It sounds like a lot of work, yes, but tech marketers have the opportunity to influence every member of the buying committee and begin to win them over through always-on education. What’s “always-on”? It’s content that provides valuable, educational information at every stage of the buying process – anytime the users may want it. When you consider that, according to the Content Marketing Institute, 63% of tech buyers are more likely to consider vendors that take an always-on approach, it’s worth the effort.Challenge #2: Creating Engaging ContentAccording to the Content Marketing Institute, 93% of tech marketers use content marketing. However, they also say that “creating engaging content” has been a top challenge for the last five years. What does this tells us? While tech marketers see value in content marketing, they also have limited time and resources, which keeps them from creating content that is as successful as it really could be.So how do you compete in the saturated tech marketplace? According to LinkedIn’s post, build a reliable toolbox. If you think about it, there are more content marketing tools and resources available today than ever before – many of which are free or very reasonably priced. Marketers have more options available now than ever before to design, create, write, build and develop on their own – free of any outside support. Just think about what has done for marketers!If you’re a tech marketer, you understand the pressure to stay ahead of the ridiculously fast-paced world of innovation. It’s our job to not only reach out to, but also engage some of the brightest, most forward-thinking minds in the industry. Thankfully, there are tools and resources to help make it possible.