A career in the fashion industry sounds glamorous and lucrative. Have you consider getting into the fashion industry, but might think that you cannot manage it? There are so many different roles and positions that you can play in the fashion world. One does not necessarily be a fashion designer but still be able to have a very success career in the fashion industry.Being able to make a living with things you like is always enjoyable. If you are a fashion fan and love to see beautiful clothing, accessories or sketches around you, you should consider starting a career in the fashion world. Below are some key roles in the fashion world where you can take part in – from design, production, marketing, to many more.Designing
This is one of the most high profile jobs in the fashion industry. Designers are responsible for conceptualizing their ideas on trends and realizing them on their final products. Designers can be employed by companies which own a group of designers, or work for their own brand and production line, or, even as a freelancer providing designs for difference companies.There are several types of fashion designers:1. Apparel designers: Obviously these are clothing designers, ranging from lingerie, sports wear, casual wear to high fashion couture, for men, women and kids.
2. Footwear designers: They design footwear for men, women and kids from a style point of view, as well as from a foot-health’s perspective.
3. Accessory designers: Accessories has a broad definitely – from handbags, hat, eyewear to gloves, scarves and jewelry pieces.Production
Production involves the sampling of garments and accessories until producing the final pieces that would deliver to shops and customers. This massive work involves a team of various professions:1. Merchandiser: Merchandisers play a key role in the production process of a fashion product.They are responsible for buying raw materials for production, selecting fabric, textiles and trims. They have to make decisions based on pricing, quality and latest trend and innovation of raw materials. 2. Technical Designers: Technical designers are the one responsible for doing fittings during the whole sampling to production procedure. They might not be the one who designed the garment but are the experts in providing alternative to the garment to improve the fitting of garment. 3. Pattern Makers: Pattern is the basis for a garment to be sewed. Pattern makers produce and maintain patterns for garments that designers have sketched out. Pattern makers are key persons in realization of a garment.4. Pattern Graders: The sizing of garment starts with the pattern grading. Pattern graders are experts in creating size specifications for different sizes. They are vital persons in for any fashion brands, as a consistent sizing across products can maintain customer loyalty and confidence.5. Fitting Models: Ultimately garments and footwear are made for putting comfort and style together. Fitting is a crucial part in fashion industry and the most precise fitting is to use model as the body for fitting.Many companies have their own dedicated models for fitting their lines, who has the exact sizing measurement the brand requires. Sometimes you would see ads looking for sampling models, from kids, men, women to plus size models.6. Quality Control Specialists: Quality control is of top importance for any sort of products, and is no exception in fashion industry. Quality control specialists look at the quality of raw materials, like peeling, shrinking and color fading of textile and overall quality of a fashion item, for instance, the overall assembling of an accessory item.7. Planners: Fashion planners coordinate closely with designers, merchandisers and buyers to decide the production plan for the coming seasons. They look at both production and marketing side while paying close attention to the latest fashion trend.Marketing
Marketing is as important as making a perfect piece of fashion item. Whether it’s marketing in a wholesale or retail side, people in fashion marketing bears the mission of promoting the fashion item into this fast changing world.1. Fashion Buyer/ Retail Merchandisers: Product merchandisers are the ones who buy ready-made products to be sold in a shop like department stores. These merchandisers conduct researches and analyze market trend, the relative customer wants and stocks. They bear huge responsibility in terms of profit making, since having the eye to buy the right product for sales can make a difference in revenue.2. Showroom Sales Specialists: Some brands own their showrooms, displaying their collection for fashion buyers (wholesalers) to make their orders. Compared with retail sales, showroom sales specialists should know their seasonal returning customer better and be able provide detailed information on the selling collections.3. Retail Store Manager/ Boutique Owners: Retail shop manager, sales and boutique owners are the first line personnel facing retail customers like you and me.Other Fashion-related Professions
Besides in the field of designing, producing or marketing a fashion item, one might be attracted by other positions like as a writer of fashion magazine, online blogs and fashion event management etc. Below is a list highlighting the other possible jobs related to fashion industry:1. Fashion Writers: Writers or freelance writers can write for magazines, online blogs or sites on reviews, trends and recommendations. Fashion writers can also develop into fashion magazine editors.2. Personal Stylists:Some department stores provide personal styling services while some private customer would employ personal stylist giving them recommendations in personal styling.3. Fashion event Management/ Public Relations: There are nameless fashion events which requires professional public relations and event management personnel to take care of. There are PR companies specialized in holding fashion related events.Grasp the Opportunities!
Besides the above mentioned careers in the fashion industry, there are still many other opportunities like photographer, costume designer and catalog/ fashion show models, etc. One of the most reachable way to keep yourself updated with job opportunities and fashion trend is to be active in fashion forum and subscribe to fashion magazines.Grasp the opportunities and enjoy a fashion career!

We have developed eight effective strategies for preventing mistakes on your credit report. We wish you much success.1) Beware Of Debts & Credit You Don’t UseJust as it is very easy to apply for a store credit card, it is also easy to forget you have it. It is important to remember that the account will remain on your report and affect your score as long as it is open. Don’t make the mistake of having credit lines and cards you don’t need. It makes you look more risky from a lenders point of view.Also, having many accounts you don’t use increases the odds that you will forget about an old account and stop making payments on it, resulting in a lowered credit score. Keep only the accounts you use regularly and consider closing your other accounts. Having fewer accounts will make it easier for you to keep track of your debts and will increase the chances of you having a good credit score.However, realize that when you close an account, the record of the closed account remains on your credit report and can affect your credit score for some time. In fact, closing unused credit accounts may actually cause your credit score to drop in the short-term, as you will have higher credit balances spread out over a smaller overall credit account base.For example, if your unused credit limits amount to $2,000, and your regularly used accounts also have a credit limit of $2,000, you have $4,000 of available credit. If you close your unused accounts and owe $1,000 on the accounts you use regularly, you have gone from using one-fourth of your credit ($1,000 owed on a possible $4,000) to using one-half of your credit ($1,000 from a possible $2,000). This will actually cause your credit risk rating to drop. In the long term, though, not having extra temptation to charge, and not having credit you don’t need will help you budget.2) Avoid Having Many Credit Report InquiriesAn inquiry is noted every time someone looks at your credit report. Don’t make the mistake of allowing too many inquiries on your credit report, as it may appear that you have been rejected by multiple lenders. This means that you should be careful about who looks at it. If you are shopping for a loan (finding the lowest interest rate based on your credit), shop around within a short period of time, as inquiries made within a few days of each other will generally be lumped together and counted as one inquiry.You can also cut down the number of inquiries on your account by approaching lenders you have already researched and are interested in doing business with. By researching first, and approaching second, you will likely have only a few lenders accessing your credit report at the same time, which can help save your credit score.3) Don’t Mistakenly Over-Use Online Loan Rate ComparisonsOnline loan rate quotes are easy to obtain. Just type in some personal information and within seconds you can receive a quote on your car loan, personal loan, student loan, or mortgage. This is free and convenient, leading many people to compare several companies at once in order to get the best possible loan rate. The problem is that since online quotes are a fairly recent phenomenon, credit bureaus count each quote as an inquiry. This means that if you compare too many companies online, your credit score will suffer.This does not mean you shouldn’t seek online quotes for loan. In fact, online loan quotes are a great resource that can help you get the very best rates on your next loan. It just means that you should carefully research companies and narrow down your choices to only a few lenders before making inquiries. This will help ensure that the number of inquires on your credit report is small, and your score will remain strong.4) Don’t Make The Mistake Of Thinking You Only Have One Credit ReportMost people mistakenly speak of having a “credit score” when in fact credit reports often include three or more credit scores. There are three major credit bureaus in the United States that develop credit reports and calculate credit scores, as well as a number of smaller credit bureau companies. In addition, some larger lenders calculate their own credit risk score based on information in your credit report. When improving your credit report, you should not focus on one number. You should contact the three major credit bureaus and work on improving all three credit scores.5) Don’t Close Multiple Credit AccountsMany people make the mistake of closing multiple credit accounts in an effort to improve their credit score. If you close an account you need (for example, if you close all your credit card accounts), then you may find yourself in the position where you need to reapply for credit. Not only is this inconvenient, but the inquiries from credit companies can actually hurt your credit report. Additionally, credit bureaus will actually look favorably upon your credit report if they can see that you have a (good) long-term credit history. For example, don’t make the mistake of closing a credit card account you have had for the past 10 years, as this may actually hurt your credit report.lf you have credit accounts that you don’t use, or if you have too many credit lines, then by all means pay off some and close them. Doing so may help your credit score, as long as you don’t close long-term accounts you need. In general, close your newest accounts first, and only when you are certain you will not need that credit in the near future.Closing your accounts is a bad idea if:A) You will be applying for a loan soon. The closing of your accounts will make your score drop in the short-term and will not allow you to qualify for good loan rates.B) Your debt to credit ratio increases. For example, you owe $10,000 now and have access to an extra $5,000. However, after closing some accounts you are only left with $1,000. This brings you closer to maxing out your credit and in turn hurts your report.6) Don’t Assume Only One Action Will Improve Your Credit ReportAn example of a common mistake that some debtors make is believing that paying off a credit card bill will boost their score by 50 points, while closing an unused credit account will result in 20 more points. Improving your credit report is certainly not this simple. How much any one action will affect your credit score is impossible to gauge. It will depend on multiple factors, including your current credit score, and which credit bureau is calculating it. In general, the higher your credit score, the more small factors – such as one unpaid bill – will affect you. When repairing the score on your credit report, you should not equate specific credit repair actions with numbers. The idea is to do as many things as you can to improve your credit report.7) Having No Loans & No Debt Will Not Improve Your Credit ReportSome people make the mistake of believing that owing no money, having no credit cards, and avoiding the whole world of credit will help improve the score on their credit report. In reality, the opposite is true. Lenders want to know about your past ability to handle credit, and the only way they can tell is by the score on your credit report. Having no credit at all can actually be worse for your credit score than having a few credit accounts that you pay off on time. If you currently have no credit accounts at all, opening a low balance credit card can actually boost your credit score.Think of your credit report like a basketball game. The player who scores many points in every game is considered to be a great player, and will receive higher financial rewards than those who only score a few points. Those who don’t even play basketball have no scores to “report” to the game officials. In the world of credit reports, the debtor who scores the most points is someone who pays off their credit accounts every month. They will receive financial rewards through easier access to loans and lower interest rates, while those who have no credit accounts have a very low credit score.8) Never Do Anything Illegal To Repair Your Credit ReportIt seems pretty obvious, but plenty of people make the mistake of lying about their credit score or even falsifying their loan applications because they are ashamed of a bad score. Not only is this illegal, but it is also completely ineffective at repairing your credit report. Your credit score is easy to check and, not only will you not fool lenders by lying on your credit report, but you may actually face legal action as a result of your dishonesty.

To become successful with your money, you have to make your money work for you. You sell your labor which in return makes you money. By making each individual dollar work for you, this in return makes you wealthy over time. There are a plethora of investing opportunities out there. The key is to figure out which one is the right one for your financial situation.Stocks
The most popular of all investing opportunities, are stocks. Stocks are probably the main thing you think of when you hear of investing. When you buy a stock, you buy partial ownership of a company. Stocks range anywhere from $2, to $12,000, which can appeal to a large variety of people. To be successful when trading stocks, you have to buy low and sell high. Of course this isn’t easy, considering the market is always fluctuating. You need to watch the history of the company, know the PE Ratio, the day range, the 52 week range, etc. Knowing this information can help you predict if the stock will go up or down. You can make a lot of money investing in stocks, which means you can also lose a lot of money. You want to keep in mind that most investments in stocks are long term investments. It is very risky investing, but if you do the proper research of the history of the company, you can get a very good return.Stock Investing Tips1.) Have the Right Expectations
When you are investing in stocks, you want to make sure you aren’t expecting to become Warren Buffet over night. It just wont happen. You want to make sure you do the proper amount of research, and make sure you know the history of the market as well as the company you are investing in. When investing in stocks, the return is around 10%-13%. You don’t want to make hasty decisions and buy and sell a lot just because you aren’t making the money you expected. Make sure you know how long you are keeping an investment, and then make a commitment. This will help you focus on the principles.2.) Don’t Listen to the Media
Don’t get caught up in what everyone is talking about and what is being said around you. It will take your decision from being based on research and history, to just “hear-say”. This will hurt your investments immensely. Most of the hype and other things that are being said are just the daily fluctuation of the market.3.) Stay Focused
You want to make sure you are putting all your effort and focus into your investments. Once you buy a stock, you own part of a company. Make sure you treat it the way it is and make sure you do the proper research of all aspects of what you’re investing in. Doing your research can change your investment of making a profit of $15,000, to losing $15,000. In the end, it’s always worth it to do the extra work.Mutual Funds
When you invest in Mutual Funds, you are pooling your money with a number of other investors. You then pay someone to professionally manage and choose each individual security for you. There are a variety of different mutual funds you can choose to invest in, which range to fit your investment strategy.
3 Types of Mutual Funds
1.) Open-Ended
2.) Unit Investment Trust
3.) Close-EndedMutual Fund Investing Tips1.) Look at the Fees
Always look at the fees involved when investing in Mutual Funds. When you pay more for something, this usually means that you are going to be getting a better product or service, right? Yes! Makes sure you find the best deal, but make sure you are investing the right amount of money in the right places. It can change the course of the whole investment in the long run.2.) Research the History
One thing you can do to prepare an investment is to check out the history of the Mutual Fund. Just like anything, the history shows how well it has performed, and can be a good indicator. This can directly tell you if it will be a good investment whether it be long term or short term. Another thing you want to look at, is the asset of the fund. If it’s doing good, and there is a community of people investing in it, it can tell you if its a smart idea to invest yourself. Always check the history of any investment before you decide to purchase.3.) Look at the Contract
You never know what is all involved until you take a detailed look at the prospectus provided by the fund. You want to make sure you don’t just know bits and pieces of what’s involved, but everything there is to know, and then some. Make sure you know all the fees involved with buying and selling funds, and if there are international fees required. Knowing this can help you determine if the company is a solid company where you can make money, or if you are getting into something you will regret in the future.Bank Investments
Bank accounts are one of the simplest form of investment. Most banks give you a very small percentage for opening a bank account and giving them your money. This percentage barely beats the rise of inflation, so unless you are keeping hundreds of thousands of dollars in the bank, you won’t be creating any wealth from this form of investment. Another way to invest in your bank is a CD, or Certificate of Deposit. A CD if very similar to a bank account, but they are usually for a fixed amount of time. They can be monthly, every six months, a year, etc. the CD is then held until its maturity date, and paid back with interest. A Certificate of Deposit usually earns more money than an account at which you can withdrawal the money at any time, like a bank account.Alternative Investments
Apart from the basic investments, there are other special securities. These investments include gold/silver, real estate, etc. These investments are speculative and can be very high profit, however; you need to have the knowledge.1.) Gold & Silver
The first thing you want to do before you invest in gold or silver, is to look at the market and decide if now is the best time to invest in precious metals. You can also talk to a professional and decide when the best time to buy and sell would be. You want to make sure you are familiar with the variety of ways to invest in silver. You can invest in silver mining companies, silver ETF’s, silver futures, silver bullion, and also silver coins. You want to make sure the Exchange Traded Funds (ETF) are backed by physical gold and silver. Another thing to remember, is to not just own a paper owning, but the actual precious metal as well.

An online pharmacy may be considered as one of the most useful shops in the internet. Anybody needing medicine, with or without prescription, can simply order online and have their purchased item within a few days. The industry of online pharmacies has been growing immensely; however, they come and go very fast. People should know its benefits and the one thing they need to do first before giving their credit card details is to close the deal.The advantages of buying medications in a web-based pharmacy are listed below.2C’s: Convenient and CheapThe internet is almost synonymous with the word “convenient” today. It allows people to do many things, even buy medicines. Purchasing medicines online is most suitable to people who have a busy schedule, most especially professional working men and women. Sometimes, these people simply do not have enough time to do all the things they need to do. When they get sick and have no time to visit the doctor, they go to an online pharmacy for no prescription drugs.Apart from being convenient and available 24/7, medications sold online are cheaper compared to the ones sold in traditional pharmacies. That is because there are no added overhead charges on medicines bought from an online pharmacy. There are even other pharmacies who offer discounts for pharmacy members and exclusive access to exclusive medicines.2P’s: Private and problem-freeWhether you are buying medication for an embarrassing illness or allergy, you can buy them without personally asking for it through a pharmacy online. Buying medications won’t be embarrassing anymore because you only need to fill out a form online for your order. After you have paid for it, it will be delivered to your given address.In a regular pharmacy, you need to have a prescription from your doctor to buy a specific type of drugs. In an online pharmacy, no prescription orders are accepted. It gives you fewer headaches and fewer problems. Buying online is easier and problem-free.Those are the four basic benefits you can get from buying medicines online. Despite those, you should still exercise caution when looking for pharmacies online. No matter how much they advertise on the internet, you should not purchase medicines without reading customer reviews first.Find a website that provides various customer feedbacks about different pharmacies found online.Before purchasing or ordering any product you find in a web-based pharmacy, make sure you have read about them first. It is easy to fall prey to criminals online when you are not prepared for them. Once you found a pharmacy wherein you would like to purchase a specific item, look them up online and do a background check. You can probably look for websites that allow customers to comment on web-based pharmacies. Positive and negative comments are accepted to let other people know the kind of service a web-based pharmacy can offer.There are so many reasons purchasing medicines from an online pharmacy is better than a land-based pharmacy. Despite those benefits, you have to be really careful first before buying one. Read online reviews about pharmacies to know which companies are reliable and safe, and provide quality products and customer service.

“No soup for you!” This became the cry of the “Soup Nazi” in one episode of the popular series Seinfeld when it was on. The plot is that one of the crew eats soup that is to die for, and the others won’t believe soup can be so good until they try it. When they go to the shop that sells the soup, there is a long line of people wanting this soup. Each person methodically and silently moves through the line, reaching and taking without talking to the chef. One of Jerry’s friends (or maybe it was him? anyway…) commits a horrible faux-pas and talks to the chef and doesn’t do something the way he should and ends up banned from the soup line, with the grouchy chef yelling this famous line after him as he leaves.The Soup Nazi came to mind the other week when I was musing over the latest nutrition fad to hit the market. Because I market liquid whole food nutrition as supplements to healthcare practitioners and those involved in the nutrition field, I hear a lot of people telling clients some pretty strange things. It’s not wrong to try something that someone you trust recommends. However, when someone issues mandates and absolutes about diets without the science to back it up, I start getting perturbed. So, I’ve coined a term for the people who are so far at the end of the nutrition spectrum that they have fallen off: Nutrition Nazis.A Nutrition Nazi is someone who requires another person to eat a plate of peas for lunch every single day. A Nutrition Nazi is a person who scares other people into eating certain foods with such authority that all types of (insert a certain food category) are eliminated from the diet. A Nutrition Nazi is a person who will not accept any other suggestions offered to a client if it is not made by them. A Nutrition Nazi will not accept clients if they do (insert something here that seems random) or don’t do (insert something else that seems random).Actually, you have probably seen Nutrition Nazis on TV (maybe even on Oprah!). You may have met one, or even followed one for awhile. They are people who make other people feel bad if they aren’t like them. They use nutrition as a reward and as a punishment. They look great, and they are healthy. But they make one mistake in their training that is a deal-breaker:They tell people to do things that aren’t enjoyable!I do believe in many, many things about nutrition that science, experience, and history back up as wise practices. These things come from all different sources. Anyone who converts his/her nutrition habits to even 20% of them would at least experience a greater sense of well-being and would be investing in their future good health. And I know better than to tell people to do these things.Good nutrition cannot be presented to clients as a god to please. I have yet to meet one person who craves failure, and to hold good nutrition up as something high to aspire to will create failure. So much in our culture that doesn’t relate to the stuff on our plates is twisted up in foods that I refuse to address clients in such black and white terms. If you happen to meet a Nutrition Nazi, I strongly suggest asking them up front what they won’t let you eat. Follow that with a question of what is the one food you should eat everyday. If they answer any food after question one, don’t sign any papers. If they tell you something odd, expensive, or yucky, make a one-eighty and tell them you’ll think about it. I hope you’ll think about how odd or expensive or yucky that food would be to eat everyday, and then think about finding some other sources (yes, plural) to help you grow in this area.

Nutritional yeast is deactivated yeast–often, Saccharomyces cerevisiae–that is yellow in color and has a nutty and cheesy flavor. It is a reliable food source for vitamins, especially B-complex vitamins such as folic acid. It is also an excellent source of protein (52%) and contains essential amino acids–making it a very popular choice for vegans. Some products are fortified with vitamin B12, which is produced separately from bacteria. Because of its rich nutrient content, nutritional yeast is a very good choice to include in a daily diet, instead of taking synthetically formulated vitamin supplements. Some of the benefits of nutritional yeast vs. vitamin supplements are discussed here.1. Flavor When it comes to the flavor of nutritional yeast vs. vitamin supplements, nutritional yeast is the winner. Nutritional yeast has a nutty, cheesy, and creamy flavor that makes it an excellent cheese substitute–in fact, it is often used by vegans as a substitute to parmesan cheese. Nutritional yeast comes in the form of flakes or powder, and can thus be sprinkled to almost anything–from popcorn, bread, and vegetables, to pizzas, pastas, and casseroles.Meanwhile, how many vitamin supplements can be used to flavor or enhance food? This alone gives you enough reason to go for nutritional yeast (vs. vitamin supplements). Because of its unique flavor and the many versatile ways it can be added into food, nutritional yeast (vs. vitamin supplements) are easier to ingest and administer to kids and adults alike. Furthermore, nutritional yeast is low in fat and salt, making it perfect for those who are watching their weight.2. Natural vs. synthetic Nutritional yeast vs. vitamin supplements is different in how they store nutrients. Nutritional yeast is naturally grown–providing vitamins and nutrients at their natural state. It is not processed, and therefore, is a whole, organic, food vitamin. Inorganic vitamin supplements on the other hand–those that are not obtained or extracted from whole foods–are usually synthesized in high concentrates. Some say that vitamins and mineral elements are so complex and dependent upon each other, that when they are separated, they can no longer provide the same nutritional effect on the body.Thus, high concentrations of synthetic vitamins may not be beneficial. On the other hand, nutritional yeast provides vitamins in their complete form–including all their parts and cofactors–because they are derived from whole foods.3. When vitamin supplements are better Of course, nutritional yeast is not always better. Some ingredients and contents of vitamin supplements are not found in nutritional yeast and may be needed to counter deficiencies of meet Recommended Daily Allowances. When weighing nutritional yeast vs. vitamin supplements, it is still advisable to consult a physician to find out what’s best for you.IMPORTANT: Keep in mind that the sale and distribution of nutritional yeast and vitamin supplements are unregulated by the Food and Drug Administration Board. As much as you can, buy only products from a manufacturer that strictly follows and adheres to the GMP standards. This assures you that the product contains the right amount of ingredients and dosage indicated, and that it is free from known contaminants.

If you’re a tech marketer, you’re already aware of the particularly difficult challenges you face. Sure, all marketers have difficult challenges, but the ever-changing tech world introduces new complexity to the marketing mix. After all, the technology industry is growing and changing so fast that no one can possibly keep up. No one, of course, except for the tech marketer, who is not only charged with keeping up, but also staying one step ahead of the marketplace.LinkedIn recently published an article discussing some of the top challenges experienced by tech marketers today. Here are two of those challenges, along with actionable information you can use to start overcoming them now.Challenge #1: Identifying the decision maker?All marketers know how important it is to identify and understand the decision maker. Without this knowledge, it’s difficult to build a successful marketing strategy to win them over.The difficulty with tech marketing, though, is that the decision maker isn’t a single person. Instead, it’s now a cross-functional group comprised of IT, Marketing, Sales, Operations, Finance and more.This complexity makes it all the more important to fully understand the needs, challenges and motivations of each group member and appeal to them directly.A recent LinkedIn study of groups that hold decision-making power over IT and technology purchases discovered that nurturing prospects with informative content is a vital part of the sales process. Why? Because members of these groups are typically not ready to talk to a sales rep until they have consumed at least five pieces of “relevant, unbranded, non-sales focused content”.Additionally, LinkedIn’s post highlights the importance of producing content for every role on this cross-functional buying committee… at every stage in the buying process. Because, as the post explains, the tech decision maker is a group, not an individual, marketers have a responsibility to reach out to and engage with every one of them. You never know who will make that first contact, who will lead the buying committee, or who will have the most influence over the other members.That’s why it’s critical to have a strategy for how to reach, engage and ultimately convert every member of the group at each stage in the buying process. It sounds like a lot of work, yes, but tech marketers have the opportunity to influence every member of the buying committee and begin to win them over through always-on education. What’s “always-on”? It’s content that provides valuable, educational information at every stage of the buying process – anytime the users may want it. When you consider that, according to the Content Marketing Institute, 63% of tech buyers are more likely to consider vendors that take an always-on approach, it’s worth the effort.Challenge #2: Creating Engaging ContentAccording to the Content Marketing Institute, 93% of tech marketers use content marketing. However, they also say that “creating engaging content” has been a top challenge for the last five years. What does this tells us? While tech marketers see value in content marketing, they also have limited time and resources, which keeps them from creating content that is as successful as it really could be.So how do you compete in the saturated tech marketplace? According to LinkedIn’s post, build a reliable toolbox. If you think about it, there are more content marketing tools and resources available today than ever before – many of which are free or very reasonably priced. Marketers have more options available now than ever before to design, create, write, build and develop on their own – free of any outside support. Just think about what has done for marketers!If you’re a tech marketer, you understand the pressure to stay ahead of the ridiculously fast-paced world of innovation. It’s our job to not only reach out to, but also engage some of the brightest, most forward-thinking minds in the industry. Thankfully, there are tools and resources to help make it possible.